How we work

Your team needs a plan it can run.

We work with marketing, sales, alliances, and delivery to choose where to focus, build the work, and review what buyers do next. You know who is responsible before the engagement starts.

Discuss a Map engagement

From the first conversation

Here is what working together looks like.

Tell us what is stuck.

Bring the decision you are trying to make: launching a practice, improving partner pipeline, or figuring out why campaigns are not converting. We discuss fit, the evidence available, and the people who need to be involved.

Examine the evidence with Map.

Typically over two weeks, we review your offers, available pipeline data, campaigns, and partner activity. Conversations with the agreed leaders test the explanation. We compare options and recommend a priority, with a 90-day plan and named owners.

Build the agreed work with Ascent.

Typically over 90 days, we help produce and launch the offer, account program, partner play, or sales handoff in scope. Reviews use buyer response and opportunity progression to decide what needs to change.

Keep it working with Engine.

For teams that need ongoing support, we coordinate priorities across marketing, sales, and alliances. We review the evidence and recommend where to keep investing, where to adjust, and what to stop.

The Line / A sample decision record

End the meeting with something people can act on.

Imagine three practice leaders describing the same offer differently. The decision is not to make more slides. It is to choose one buyer problem and give sales and partners an offer they can explain.

The Line records that choice, the evidence behind it, and the next actions with owners and dates. This is an illustrative example, not a client result.

See the sample 90-day plan
The Line.Illustrative example
Not a client result
GROWTH STRATEGY / TECHNOLOGY SERVICES
  1. Current position

    Buyers cannot tell our three offers apart.

    Three overlapping service offers create different stories across marketing, sales, and partners.

  2. Destination

    Give sales and partners one offer they can take to market.

    Align the team around a specific buyer, business problem, and reason to choose the firm.

  3. Next moves

    Choose the lead offer

    Leadership · Week 1

    Agree the target accounts

    Sales + alliances · Week 2

    Launch the first partner play

    Marketing + sales · Weeks 3–4
The next review starts with what changed.

Your part in the work

We need access to the people closest to the problem.

An executive sponsor helps make decisions. Sales, marketing, alliances, and delivery contribute the evidence and own the actions agreed with them.

We work with the team and agencies already in place. If a specialist is needed, we agree that role and its cost before adding it. Scope, meeting time, access, and delivery responsibilities are confirmed in the proposal.

We separate completed activity from business results. A campaign going live is a milestone. An opportunity advancing is a different measure. Your plan names both.

Talk through your situation