01 / Diagnose / Ridgeline Map

Know why pipeline is not keeping pace.

Before another hire or campaign, find the gap between your expertise and the way you take it to market. Map reviews the evidence and gives your team a prioritized 90-day plan, typically in two weeks.

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RIDGELINE / MAPTypically two weeksAn assessment and a 90-day plan with actions, owners, and measures.

The right fit

Everyone has a different explanation for the same pipeline problem.

Sales wants more leads. Marketing wants a clearer offer. Alliances wants more partner support. You need to know which problem deserves investment first. We review the buyer message, available pipeline data, campaign response, and partner activity together, then recommend where to focus.

The engagement

We follow the opportunity from offer to sales conversation.

Test the offer

Review what buyers see, how sales explains the service, and where similar offers overlap. Identify the buyer, the business problem, and the evidence supporting the promise.

Trace the pipeline

Review available CRM, campaign, and source data. Compare what marketing calls qualified with what sales actually advances. Identify gaps in the evidence rather than filling them with assumptions.

Examine the partner opportunity

Review partner activity and shared account priorities. Test whether the partner team has a clear reason and practical way to bring your offer into an account.

Choose what comes first

Compare the likely value, effort, dependencies, and risks of the options. Recommend the priority and explain what to defer.

Assign the next 90 days

Translate the recommendation into actions, owners, measures, and review points. Record the first commitments in The Line so the team knows what to do after the readout.

What you leave with

Leave with a recommendation you can fund and a plan you can assign.

Typically two weeks once the agreed people and inputs are available. The proposal confirms the fee, interview roster, meeting time, and deliverable formats. Map does not include campaign production or a promise of revenue.

  • Kickoff session and leadership conversations agreed in scope
  • Baseline and assessment of the growth constraint
  • Comparison of credible strategies and their tradeoffs
  • Visual strategy map and The Line decision record
  • Prioritized 90-day plan with owners, dependencies, and measures

See the work

See how an unclear offer becomes a 90-day plan.

A sample of how The Line connects the growth decision to the next 90 days.

THE LINEIllustrative example · Technology-services consultancy

Where we are

Most opportunities come through referrals. Our strongest service offer lacks a consistent partner campaign and sales follow-up.

Where we’re going

Establish a repeatable route to qualified conversations for one priority offer.

Our next three moves

  1. Define the buyer, problem, and priority offerLeadership + RidgelineWeeks 1–2
  2. Build a target-account list and joint partner playAlliances + SalesWeeks 3–4
  3. Launch the campaign and review opportunity progressionMarketing + SalesWeeks 5–12
Sample scenario and suggested owners, not a client result. Map typically delivers the plan in two weeks; the execution sequence shown here covers the following 90 days.

Your Map / Typically two weeks

What your team contributes. What we deliver.

REVIEW

Read the starting position.

We review your current offers and messaging, available pipeline and campaign reports, partner activity, target accounts, and sales process.

Your team provides existing materials and a point person to coordinate access before kickoff.

ALIGN

Bring the right people in.

The kickoff session brings the executive sponsor and growth lead together. Focused conversations with sales, marketing, alliances, and delivery leaders test the assumptions.

We agree the interview roster, session lengths, and each participant’s time commitment in the proposal.

DECIDE

Leave with a usable plan.

You receive an assessment of your constraints, an agreed business outcome, a comparison of credible routes, a visual strategy map, and The Line.

The prioritized 90-day plan names actions, owners, dependencies, measures, and decision points. Leadership reviews the recommendation before handoff.

Typical week one: assess and align. Typical week two: evaluate, recommend, and hand over. The proposal confirms the fee, scope, calendar, and required access before work starts. Campaign production and ongoing execution are scoped separately.

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After Map

Take the plan forward.

Your team can execute the Map. If you need help building and launching the agreed programs, scope an Ascent engagement.

Explore Ascent

Start the conversation

Tell us what your team needs to change.

We will discuss the situation, the evidence available, and whether Map is the right fit. The proposal confirms the scope and fee before work starts.

Discuss a Map engagement